Fatma Ghaly graduated with a degree in oil panting from the faculty of fine arts and today she is the CEO of Azza Fahmy Jewellery. Since joining the business in 2002 she was very much drawn to the business aspect but she never forgot her love for art; and today she’s taking the first step in participating in her first art exhibition.

Her vision for the brand has seen her strategically develop the Azza Fahmy business from a home-grown brand to an international luxury designer house employing over 200 people.

A key player in shaping the jewellery design & making sector in Egypt, she has also been integral to the development of The Design Studio (DSAF) set up by her mother in 2013; independently funded, the Cairo base educational training hub for aspiring jewellery designers & students offers comprehensive curriculum based courses. 

Alongside five Egyptian professionals of the Fashion, Design & Luxury industry, Fatma is a founding member of the first Egyptian Fashion and Design Council (EFDC) that provides the opportunity for designers to be competitive on an international level in terms of quality, skills and creativity.

Fatma is a fellow of the Aspen Institute, and holds a Master’s degree in Luxury Management from Bocconi University in Milan and Essec University in Paris.