Bassem Gad is a creative and art director who graduated from the faculty of Fine Arts in Cairo. Soon after, Bassem started his ad career as a young and talented Art Director. After working on a myriad of interesting brands, he decided it was time for a change of pace. His work mainly consisted of elevating and maintaining the mix between digital crafting and newly born ideas. As a creative director, his journey continued with more emphasis on sharing his regional experience and insights with the younger generation of creatives and grooming the agencies talents.

Bassem continues to explore his love for art and graphic design. Most recently, he started creating a new series of digital collages that serve as a commentary on our modern times and current events.